Fractional private jet ownership provides an attractive option for wealthy people who want to avoid the hassles of commercial travel but do not want to own a jet. BOND, a private jet charter company backed by KKR, is demonstrating the appeal of the fractional ownership model. It has a fleet of Bombardier jets and has members signed up for its 2027 launch of operations. Led by an industry veteran, BOND has fine-tuned its business model to cater to customer priorities and address weaknesses with the existing competition.