Reformation Goes Public Amid Surging Demand for Sustainable Fashion
Sustainability and profitability can go hand in hand. The recent IPO of Reformation, a sustainable women's fashion company, is demonstrating that advancing environmental goals does not have to come at the expense of maximizing profits. Reformation has built a loyal base of consumers by relying primarily on a direct-to-consumer model. They are redefining retail norms, and the results are paying off.
