Liftoff Mobile, a mobile app marketing platform, became publicly listed on the Nasdaq Stock Market through an initial public offering (IPO) in June 2026. The IPO raised $437 million. Liftoff Mobile is a leading provider of monetization and advertising performance solutions for the app economy. It has an AI-powered platform that helps customers maximize advertising revenues for their apps.

The global app ecosystem is continuously growing. It is estimated that there are over 5 billion mobile users around the world who spend at least 3 hours per day using mobile apps. For GenZ users, the time spent on apps is estimated to be at least 6 hours per day.

As it has become easier to create mobile apps, it has become more challenging for apps to standout. There is a growing market opportunity for companies that can provide solutions to better monetize users through targeted mobile in-app advertising. Customers are seeking effective and creative solutions to help with user acquisition, user engagement, and app monetization.

Founded in 2011, the company faces a number of positive headwinds. Today, Liftoff’s platform connects to over 1.4 billion daily active users. The company reported core advertising revenue of approximately $681 million in fiscal year 2025. Core advertising revenue accounts for the vast majority the company’s total revenue. The company has over 650 employees located in 10 countries. Liftoff’s corporate headquarters are in Redwood City, California.

A key component of Liftoff’s technology platform is Cortex, a neural network-powered prediction engine. Cortex is essential to the company’s monetization efforts. While competitors such as AppLovin and Meta also use neural network-powered machine learning tools, Liftoff believes the breadth of consumer data it gets from its advertisers sets it apart. The company has developed expertise across a board range of verticals including social media, gaming, finance, e-commerce, and entertainment.

Liftoff provides a unified Demand Side Platform (DSP) and Supply Side Platform (SSP). The DSP and SSP software platforms are powered by its Cortex technology. The DSP drives profitable user acquisition, while the SSP optimizes ad monetization. The combination of DSP and SSP capabilities is unique advantage and provides customers with value on both sides of the marketplace.

“The in-app economy is unique because you have at this point 4 million independent businesses,” stated CEO Jeremy Bondy. “All these one- and two-person shops all over the world that are trying to figure out how to monetize their app, or how to advertise.” Jeremy Bondy has served as Liftoff’s CEO since 2022. He was previously the CEO of Vungle until Liftoff merged with Vungle in 2021.

Blackstone, a leading private equity firm, acquired majority ownership of Liftoff in 2020. Following the IPO, Blackstone still owns over 50% of the company. As a result, Liftoff is classified as a “controlled company” under the Nasdaq rules. Controlled company status includes exemptions from certain corporate governance requirements.

Liftoff Mobile began trading on Nasdaq under the ticker symbol “LFTO” in June 2026. The proceeds from the IPO will be used for repaying outstanding debt obligations and for general corporate purposes.